How to increase your website conversion rate

There is no quick recipe or fix for how to increase e-commerce website conversion rate. There are so many features playing an important part to achieve success here. The better conversion rate will translate to increase the volume of sales and higher profit.

Below I listed the most important design features which usually are overlooked by making the decision of how to design any website.

Many factors like the number of visits, time spent by visitor per session, bounce rate, time website to load and the most significant sales level tell you how healthy is your online service. If you not getting enough visits converted into sales that might give you the headache. This should prompt you to change things a little bit and watch what follows. Perhaps you should reconsider the concept of redesign your e-commerce website.

Sources such as the internet, books, magazines, online tutorials give you a lot of study cases and examples on how to improve website conversion rate. In this post, I would like to present a few quick and easy steps by which you can check how (far off / well) your e-commerce website was planned and designed. Today everybody in the web design industry seems to be an expert in this field. There are companies providing support promising you a rapid increase in sales after choosing their services. At first, I would rather recommend you to check your website against list prepared below because you might not need to use an expensive external digital agency. If you will find any weaknesses then you might consider the implementation of different, right practices to get your online business back on a successful track. For that reason hire local web or digital designer or freelancer for a fracture of the price digital agency would bill you.

Nothing is worst than knowing product or service you try to sell is great but that doesn’t translate into the real sales. Not necessarily that might be due to poor design but it is worthy to turn over all of the stones and investigate true reasons for your business failure.

Remember don’t just assume it – my website is fine. Internet is fast-moving and constantly changing place. You must adapt to this reality to keep successful entity and happy customers. Competitors constantly up their game or find better trick or bite, so should you too.

With this short guide, I will walk you through the most common and basic factors helping you improve the conversion rate of your website. Before I get into the details, I want to highlight a few points to get you thinking first:

  • You have up to 8 seconds to draw visitor attention to your headline, product, service or landing page. After that, the majority of visitors leave.
  • The more landing pages you have, the more leads you are likely to get.
  • Product videos can increase purchases of the product by 120%.
  • A 1-second delay in your site speed can result in a 7% reduction in conversions.
  • Having a responsive mobile website you can double conversions.
  • If your website is not listed on the first search engine result page (SERP), it means it doesn’t exist.
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Optimize website for mobile.

Most template sites and modern designs are responsive by default, automatically flexing to fit any type of device trying to access them, but if you’re unsure, you can always take Google’s mobile-friendly test to find out. The majority of web traffic now happens on mobile devices (with global mobile and tablet browsing accounting for 51.3% versus the desktop’s 48.7%), which means your users will need to fill in the information, click interactive buttons, and read your text on a tiny screen. Make sure it’s both functional and comfortable for the vast mobile portion of the audience.

Also, Google introduced mobile-first indexing to favour and prioritize mobile-friendly websites over desktop-friendly. If your website is not mobile-friendly, your business is not customer-friendly. There is no need to explain this further.

Segment your landing pages.

Landing pages are dedicated, standalone pages that showcase your offer to your visitors. They exist separate from your site, so you have the opportunity to cater your design and copy specifically to earn more conversions. Landing pages, in general, can help boost your conversion rates, but they grow even more powerful when you create multiple variations of landing pages, segmented for each section of your target audience. For example, you could create a landing page for each of your main products or services, or a different landing page for each of your target demographics, or a different landing page for each of your locations.

Landing pages work like a funnel, they meant to attract visitor from different levels where they existed to the main page. More landing pages you have, more likely you can reach to a bigger audience.

Translate your content to different languages.

Translating your website content might increase conversion rate by 20%. Don’t rely on one language customer group, the world does not spin around in English. Not everyone speaks English or your language and there are millions of customers out there waiting for your product/business to be seen. So if you want to increase your website conversion rate or expand your business try to break the pattern and translate your content to German, Spanish, French, Hindi or Chinese.

Use buttons instead of links.

This may seem like a small and insignificant change, but it’s an impactful one—and it’s easy to do. Depending on the nature of your “call to action“, you may default to using traditional. Hyperlinks are clearly clickable and functional, but they don’t carry the same interactive power as a button. Try using more buttons throughout your online marketing campaign, giving users the psychological satisfaction of a better-designed click, and you’ll likely see more click-throughs and conversions alike.

Play with colors and fonts.

Both have a pronounced effect on how people see and interact with content online. By using strong colours, bigger size and different type fonts you can improve the visibility and readability of your content. It is astonishing to know how much of an impact it can make.

Dominate space with images.

Visual content appeals to users faster and more emotionally than text does. It’s responsible for more first impressions, and more “gut reaction” feelings. Those actions after reactions are your best way to get more conversions, so make sure you’re dedicating plenty of your conversion space to images. Thinking about product images most of the brands stick with neutral white background making a clear view for the customer.

Include more human pictures.

People have a tendency to trust other people more than they trust faceless corporate brands. Accordingly, even including a single image of a human face can inspire trust between your visitors and your brand and increase your conversion rate. In general, it’s best to avoid stock photography. To make matters worse, it’s somewhat likely that someone else has already used your chosen image—which means your visitors could see you as unoriginal, cheap, or unprofessional, decreasing your conversion rate.

Include a short video about your company, brand, product.

Again, visual content is incredible for connecting with audiences. Video content is even more powerful than using images. Those who don’t have the time to read all your content or those who are better visual learners can see at a glance who you are and what you’re about. If you have a tangible product, you can show it in action to demonstrate the benefits your customers could receive. Otherwise, you can use it as an explainer video to introduce users to your brand and focus on your history, values, and commitment to customer satisfaction.

Make website loading fast.

Consider using a content delivery network (CDN). It takes a website’s static files – such as CSS and JavaScript powering your website – and delivers them to servers or data centres scatters around the globe that is close to the end-user (visitor) physical location. Because servers are closer to the user, they load content much quicker. Optimise size and loading time of all the images which our websites are packed with. Check out CDN solutions provided by Cloudflare or Amazon CloudFront to see improvement in this subject.

Eliminate distractions.

Sometimes, companies will offer call-to-action buttons, pop-up forms, flashing banners, sidebars, newsletters, links. When you divide a user’s attention this way, you’re splitting their chances of completing the conversion into a fraction of what it was previously. Obviously, you’ll need to include some additional information, but the fewer distractions you have, the better.

Include a drop-down FAQ.

Answering any last-remaining questions the user may have. That way, you can keep landing page, product page clear from clutter but still connect users with the information they need to make a decision. Provide as detail answers, descriptions, features and information for products will lead more people buying your products.

Include voice recognition to you website.

From applications such as: Apple – Siri, Samsung – Bixby, Chrome and Firefox browser extension – Read Aloud to Intelligent Virtual Assistant devices such as: Google Assistant, Amazon Alexa allowing read out loud website content. Setting your website for voice search can give you an advantage over competitors but also give your customers a new way of accessing online content which soon might be the most popular one. Let say who would it thought 15 years ago we will be viewing websites on smartphones rather than desktops. After that, all mobile-first approach was born. Today if you are not mobile accessible you can’t exist in business terms.

Adding “How to…” sections, microdata and Schema.

Is worthy knowing how to set your website to be search engine friendly. The biggest search engines like: Google, Bing, Yandex, Baidu, Yahoo set some rules of play which we all have to obey. Currently, they shift focus from algorithms and key words methods to paying advertisement ways. So whoever has a bigger wallet to compete in this never-ending search results ranking war wins the biggest chunk of sales cake.

But thanks to completely free “How to…” sections, microdata and Schema you can create rich snippet sections in search results page making it more interesting for viewers and more likely to be clicked.

Most frequently asked questions are: how to do, how to make, how to create, how to apply and so on. How to sections are high priorities by search engines and that is why they get ranked higher.

Thank you for reading. If you liked this article you can share it or you can leave the comment below.

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